Archive for April, 2009


You are welcome once more to our article series on CPA Affiliate
marketing.

 

The biggest challenge that you will face in the CPA marketing business is traffic and time. Contrary to what you have heard or read, playing the CPA marketing game is not as easy as it appears. It takes a lot of hard work, dedication and persistence to make a lot of money with CPA offers.

 

The CPA market is nothing new and has been around since the mid 1990’s and

brokering traffic from traffic sources like pay per click search engines to CPA

offers has been a business for many affiliates for the last ten years. The industry has grown from a handful of CPA networks to the hundreds of networks today. The industry is still growing and presents the opportunity for average people to make thousands, hundreds of thousands and even millions of dollars in the comfort of their own home.

 

There are multiple ways to generate traffic to CPA offers (free and paid) and I have discovered a well researched and well written manual on starting out and making a success of the CPA marketing business.

 

The manual will show you how to apply and get accepted into CPA networks, how to select the best paying offers to promote, how to generate traffic to your offers (both paid and free), Using Paid per Click to attract traffic to your offers, testing and tracking your offers etc.

 

The best part about this e-book is that it’s absolutely FREE. You can get a copy by here.

 

Remember to leave a comment in the comment box below if you appreciate this free download.

 

 

This article was written by Emmanuel Odeh CEO of Arthur Redwood Co. He is an internet marketer and online entrepreneur and owner of www.hotbizcafe.com

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1. Develop The Characteristics of a Successful Affiliate
Marketeer
Have A Good Self Image You have to be confident in your ability to succeed. Forget about any past failure and don’t be afraid to try new things. Believe in Yourself and never give up.
Set Goals You need to set Goals to achieve success in what You embark on. Have a picture of what You want from your Affiliate
Marketing Business and write it down. Break it down into smaller achievable chunks and celebrate each bit of success.
Keep Your Focus Once You’ve set your Goals and You know what You want, stick to your Goals and don’t be distracted. It is quite easy to be carried away by so many things on the Internet, so You need to keep your guard and stay focussed.
Be Disciplined Do your Market Research. Ensure You spend a specific amount of time on your Affiliate
Marketing Business daily, constantly keep your goals in front of You. Be willing to learn and be ready to adapt quickly if necessary. keep yourself motivated and don’t be discouraged if you don’t see instant success. Be patient, success will definitely come if you don’t quit!

2. Sign up with a good Affiliate
Program Provider
ClickBank and Commission Junction are the most popular Affiliate
Programs online and You can sign up with any of them for free. These Vendours provide the whole task of Product creation, order processing and Customer Service. When You sign up with ClickBank, You get an Affiliate
link which leads the Customer to the Sales Site and uniquely identifies You as the receiver of credit if a sale is made.

3. Select the Right Product to sell
ClickBank has a section called the “Marketplace” from where You can select any of the Products available. You need to select a Product that is a proven Seller and which also has a generous Affiliate
payout. To be specific, You need to ensure the Product has a gravity above 200, a low refund rate and pays out a commission between $60 & $100. Select a Product which is in high demand.

4. Promote The Product Effectively
To make a sale, You need to get your Product in front of a hungry Market. You can invest in advertising Techniques such as Google’s Pay per Click, placing Classified Ad’s , Search Engine Optimization or Bum(Article) Marketing. You can also subscribe to Traffic Generating sites such as TraffisSwarm. But most important, You have to make sure that your Sales Page is attention grabbing but not annoying with pop-adds. This is what would propel a Buyer to purchase the Product.

5. Join Affiliate
Marketing Forums
You need to find out where your Target Market are hanging out i.e what Forums or online groups they belong to. Once You know, You can then join these communities. This can provide a platform for you to advertise the Product, but You can also learn more about your Target Market from these Forums.

Margaret in an Information Technology Proffesional but enjoys seing Other People succeed.
Everyone of us has Creativity within and something unique about us. We need to share that Creativity and find out what our uniqueness is all about.
If You would like to know more, please download your free Affiliate
Marketing Report at: http://www.EwealthRevealed.com/kickStartYourAffiliateMarketingProgram

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You should want to select a CPA offer that has a demand for it. It would be a complete waste of time to have to throw up as many campaigns as you could without first measuring demand.

Generally from experience, 7 out of 10 campaigns fail when you are first starting out. You need to find the 3 winners and scale them up. You can dramatically improve the odds of success if you know you are in markets with a large demand.

Gauging Demand

You can gauge possible demand for a CPA offer by looking at search traffic for the most relevant keyword related to that offer. You can search traffic volumes by using the tools listed below:

  1. Google Keyword Tool http://adwords.google.com/select/KeywordToolExternal
    Say, you want to promote a “free makeover gift card”, you would type in the keyword makeover to see how many people are searching for the targeted keyword per month.
    Say, about 4 million searches are recorded for the keyword makeover, then it appears that you can get a good amount of
    traffic in this market. If a CPA offer does not have much search volume for its most relevant keyword then it’s not worth promoting the offer.
  2. Google Insights  http://www.google.com/insights/search
    This tool allows you to compare search volume patterns across specific regions, categories and time frames.
    Say, typing in the word “ringtones”. Using Google insights, it is clear that while the search volume for ringtones is high enough but it was at its peak in 2004. The search volume for 2009 is at 40% of 2004.
    This helps you to know the trend of demand for the particular keyword.
  3. Google Trends  http://www.google.com/trends
    You can also gauge demand on Google trends which allows you to see the trend for keywords over a period of time. Using the keyword “Valentine Cards” shows that search volume is at its peak in the month of February.
  4. Ebay  http://pulse.ebay.com
    Ebay.com is the single largest marketplace of buyers and sellers on the internet. You can gauge what is currently hot by looking at what is selling on Ebay. Using the URL above, you can clearly see what the most popular search terms are.
  5. Lycos Top 50  http://50.lycos.com
    Lycos also provides data for the most popular keywords searched for in the last week. This result is important because they indicate trends and events in the search market.
    It is important to watch and read what is currently popular and go out and find related CPA offers that you can promote on Pay-par-click search engines.

Gauging Competition

Next, you need to gauge the competition.

One quick way to see how many offers are running a CPA lead offer that you intend to promote is to simply type in the most relevant keyword for that CPA offer into Google, MSN or Yahoo and get an idea of how many sponsored ad listings are showing.

There is an opportunity if you find a highly searched keyword with very little ads running. These keywords could well be the key to getting you a lot of leads to your targeted CPA offer.

Also finding a CPA offer in a market that is highly competitive is not necessarily a bad thing. It means that the offer is in demand and the people promoting it are making money. If you can find an obscure keyword for a competitive market or even just write a better ad copy than you competitors, then, there is no reason why you shouldn’t be able to compete in the market.

Comparing CPA offers

There are free tools on the internet that allow you to compare CPA offers across multiple networks. These tools help you locate the highest paying offers in a particular market.

Offervault           http://www.offervault.com

AffSpy                  http://www.affspy.com

Selecting the highest offer is not necessarily a better option. Similar offers have different landing pages. The landing page of the higher paying offer may convert at a lower rate resulting in lower earnings per click. You will definitely want to go with the landing page that converts better. You can only discover which converts best by testing the two offers.

Next thing is to get your Affiliate
ID for your CPA offer and start promoting.

This article was written by Emmanuel Odeh CEO of Arthur Redwood Co. He is an internet marketer and online entrepreneur and owner of www.hotbizcafe.com

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CPA stands for ‘cost-per-action’ offers where a user fills out a form or downloads software from an advertiser. These forms can range from a single mail submit to a much longer form with multiple fields. Downloadable software could be for items such as Toolbars, screensavers etc

CPA advertisers generally pay out between $0.25 – $3.50 for a single email submit to as high as $140 for a larger form. What makes promoting CPA offers so attractive is that the user generally does not have to buy anything. Once they complete the lead, you earn a lead commission.

What are CPA networks?

CPA networks are companies that act as middlemen between advertisers and publishers (Affiliates). They host CPA offers from advertisers and have publishers that push traffic to these CPA offers and take a percentage of the lead value. For example, an advertiser may pay a CPA network $4 for every lead generated on the network and the CPA network may pay the publisher $3 per lead generated leaving a $1 profit.

Once you are accepted into a CPA network as an affiliate, you can browse the CPA offers available and decide which ones you would like to promote. For each offer, you are provided a unique Affiliate
ID to promote the offer. The number of the offers a
CPA network has to offer varies according to network. Some have over 1000 different offers across various markets.

The CPA network tracks all your affiliate data and then sends you a cheque at the end of the month for the commissions generated.

Applying to a CPA network

Applying to a CPA network requires an application process by each network. Some CPA networks are easy to get into but it can be difficult to get into some of the major networks especially if you are new to CPA marketing business.

When filling out an application, don’t make it look like you are a beginner. CPA networks don’t want people who are new to CPA marketing as beginners task their time and resources.

You need to indicate that you can drive lots of traffic and that you know what you are doing. In fact, you need to sell yourself. Your ability to sell yourself as an experienced CPA marketer will go a long way towards helping you get accepted by CPA networks.

Most networks require that you have a website/blog. You can create one free at www.wordpress.com or www.bloggers.com . Write about 5-6nposts on affiliate marketing especially CPA marketing. CPA networks look favourably on Affiliate
blogs because they think you are an authority in the Affiliate
marketing industry.

If you still get rejected, don’t get discouraged. You can still apply to hundreds of other CPA networks available. I will provide you with a short list at the end of this article.

You can also make a phone call to a CPA network that rejected you and sell yourself on phone. This usually does the trick 90% of the time.

Small networks don’t usually have the resources that bigger networks have and might have problems with weekly payouts or monthly payouts. Beware of networks that pay 60 days after the month end as most networks will pay you 30 days after the month end.

Some Major CPA Networks

Neverblue          http://www.neverblue.com

Hydra Network                 http://www.hydranetwork.com

AzoogleAds        http://www.azoogleads.com  

Commission Junction     http://www.cj.com

Advaliant             http://www.advaliant.com

CPX Interactive                                http://www.cpxinteractive.com

This article was written by Emmanuel Odeh CEO of Arthur Redwood Co. He is an internet marketer and online entrepreneur and owner of www.hotbizcafe.com

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Twitter is a social network experience that can help you draw massive traffic to your website/blog. This is the new social media network by which the top internet marketers draw traffic to their website/blogs. Over the next few articles, we will discuss how you too can use twitter to attract traffic to your website/blog like the guru’s.

How to set up

Setting up an account on Twitter is easy. Go to http://www.twitter.com. You will be asked to either login or register. If you don’t have an account, you need to register.

The Twitter screen will ask you for your first and last name. A green tick will appear next to the box. Next, you need to enter your username and you need to give some thought to the name you want to use to represent yourself on Twitter. This is important because you will need different email addresses for several Twitter accounts if you choose to have more than one.

Anyway, the first account you register should always be in your own name if it is still available. Naturally, common names like WillSmith  (there are no spaces in usernames) will have been taken. It is still possible though, to get variations on your name like Will_Smith or Will Smith23. You can only use an underscore in a username. Hyphens are not permitted.

If you wish to register a business name, then you can do that, but make sure that you use your own name in the signup process so you are identifiable and connected with the business name you register. We will discuss reasons for operating under each type of registration later in this article series.

Next, you will be asked for your email address. Each email address is linked to an account and you will only be able to use your email address once. So every account you register, you will need a different email address. Lastly you will fill in the CAPTCHA letters and click on Create My Account.

You will now be shown a new screen where you will be asked to add any o your friends from popular web based email programs. You can always do this later. Next screen presents a list of people Twitter asks if you would like to follow. Choose some if you like, but personally I wouldn’t be bothered. Click finish and you will be taken to your own Twitter account.

Your Settings

Now we are going to fill out our settings and this is a very important step on Twitter. The access to the settings can be found at the top right of your screen.

Firstly, we will concentrate on the account tab on the settings page. The information you entered when registering is already here. What you need to do now is to flesh this out so people can find you on Twitter and you can make yourself interesting to follow. Much of what is entered here is searchable on Twitter and a host of other third party applications and also helps people to make a decision to follow you on Twitter.

It is possible to change your username at anytime on this screen, though, it is not advisable as it can only confuse your followership. Therefore, is not recommended. However, change the time zone to your own and move over to the one line bio.

Your Bio

You have 160 characters here to sell yourself. Take your time over it and do it well. Don’t just enter a bunch of keywords as they appear uninteresting to people. Instead, use keywords and start your bio with the words “I am” and then describe yourself.

An example-
“I am into internet marketing, Affiliate
marketing, public speaking and internet consulting. I am passionate about social media and helping people start an online business”
.

Note how the keywords are used in the above description. You can obviously see keywords like internet marketing, affiliate marketing, public speaking, internet consulting, social media and online business. Using these terms in your bio will have you popping up in search results when people are searching for like minded individuals to follow. So it is definitely worth taking time to get your bio right.

Remainder of Screen

Enter your website or blog here if you have one. Be sure to include the http:// prefix to the URL.
Your location is next and is very important so people can search and find others in their area. It is also important to you if you are chasing rankings on Twitter as users are ranked by their locations.

Protect Updates
You can protect your updates if you want to have a private account and you will have to approve followers. If you intend to meet new people on Twitter, DON’T turn this feature on. People just can’t be bothered requesting permission to follow you unless they know you personally. You may now save your settings.
Devices
You can enter your mobile phone number here if you want Twitter updates to your phone. This is not advisable if you have a large number of followers.
Notices
This setting allows Twitter to “nudge” you with a text to your phone if you haven’t updated in 24 hours.
Replies
The replies function is interesting and will determine what tweets you see that are prefixed with the @ symbol. This is how you direct a tweet to someone in particular.The rest of the notices are pretty self explanatory. However, if you are following someone and they are following you, you can send direct messages to each other that won’t appear on the Twitter timeline. Direct messages are essentially private messages between two people.

 

 

Picture
This is really important. When you open this page, you will see the small avatar on the screen which is the default for Twitter. If you want new followers, you really need to put a photo of yourself here. If the Twitter account is for a company then the logo will do nicely. When people are scanning the Twitterstream your picture stands out even more than your name.
Design
You can change the background o your Twitter page here. Twitter provides a number of alternatives that you can select or you can upload your own background. You can also change the colours if you want. Whatever you do, just change from the Twitter default. It shows that you have taken some time setting up your account.

That is it. You now need to go to the Twitter home page and type in your first tweet. You can type in something like “Hi, I’ve just joined Twitter and am looking forward to meeting interesting people” and click the update button.

You are now welcome to start using Twitter to attract massive traffic to your website or blog

This article was written by Emmanuel Odeh CEO of Arthur Redwood Co. He is an internet marketer and online entrepreneur and owner of www.hotbizcafe.com

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